Black Affluence is an online platform for Black Millennials to learn financial literacy and advertise their business. Over the course of a year and a half we were able to grow their Instagram page from just over 3,000 followers to what is now over 99k followers!
The first thing we did was understand who are target audience was. Through our monthly event series entitled Hustlepreneur 101, we collected over 3,000 emails to help gather data about and eventually craft content specifically around what they wanted to learn and see. Through the leadership and social media background of Xavier Snow, the page not only increased it’s brand awareness, but also monetized through advertisement opportunities and affiliate partnerships for black entrepreneurs.